My Word.

We were asked to derive a word from our brand and find five synonyms for this word and explain our reasoning for choosing this word.

The word that I have chosen is "Underground" I took this from my brand name because that essentially how this brand is viewed. Especially by people who aren't involved in skateboarding too because they have never heard of it. I guess in that sense the brands name definitely suits what they appear to be aiming for in their business. Im not sure if this was intended initially but it is something that I plan on researching and looking into.

Synonyms:

Alternative, concealed, covert, experimental, subversive.